LOADING
MAKE IDEAS MATTER
MAKE IDEAS MATTER
Premium cinematic showcase built for brand presence across digital and event channels.
An EGC video series for Al Ghazal Rent A Car, featuring real branch employees presenting the company’s services in an authentic, trustworthy, and social-media-ready format.
Premium cinematic showcase built for brand presence across digital and event channels.
Al Ghazal needed content that communicates trust, service quality, and fleet professionalism to customers across Saudi Arabia. Existing brand assets did not consistently convey the hospitality-driven, fast-service positioning that differentiates Al Ghazal in the competitive car rental market. The challenge was to produce a series of authentic, employee-driven videos that feel genuine while maintaining a premium brand standard.
“I built a complete production workflow: planned on-location shoots with a focus on real employee interactions and fleet presentation, directed interviews and service demonstrations, and handled the full post-production pipeline — editing, color grading, motion graphics overlays, and sound design.”
The visual language was designed to be modular: each video works as a standalone social media piece while contributing to a cohesive brand anthology.
I handled the full production workflow, including content planning, on-site shooting, directing the employee’s performance, video editing, motion graphics, color correction, sound refinement, and final delivery
The videos were edited using Adobe Premiere Pro and After Effects, with a clean, fast-paced style optimized for social media platforms.
A motion graphics campaign developed for King Khalid University to promote its diploma programs and professional courses, helping prospective students understand the available educational opportunities while increasing awareness, enrollments, and course registrations.
A motion graphics campaign created to introduce BE Training's professional courses and business services through engaging, easy-to-understand social media content designed to increase brand awareness, course enrollments, and customer inquiries.