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A launch campaign developed for MAXLISS Professional during Ramadan 2025 to introduce the brand's newly released mobile application. The campaign was created for both television and social media, combining storytelling, humor, and relatable everyday situations to build strong brand awareness and encourage app adoption among Egyptian women.
A launch campaign developed for MAXLISS Professional during Ramadan 2025 to introduce the brand's newly released mobile application. The campaign was created for both television and social media, combining storytelling, humor, and relatable everyday situations to build strong brand awareness and encourage app adoption among Egyptian women.
MAXLISS was preparing to launch its new mobile application during the highly competitive Ramadan 2025 season. The challenge was introducing a completely new app to a broad audience while standing out in a crowded advertising environment. Instead of simply promoting features, the campaign needed to build instant recognition, create emotional recall, and encourage viewers to naturally associate the app with their everyday beauty and shopping needs.
“A fully integrated launch campaign was developed for television and social media, combining cinematic storytelling, motion graphics, and product-focused communication.”
Each commercial followed a simple narrative structure: • Present a familiar situation. • Highlight the challenge. • Introduce the MAXLISS application as the solution. • Reinforce the brand with a memorable visual identity and clear call to action. The campaign balanced entertainment with practical value, making the application feel helpful rather than promotional.
Designed and produced motion graphics, visual assets, and campaign materials supporting both television and digital platforms
The visual direction maintained a premium beauty aesthetic while adapting the content for multiple screen formats and audience touchpoints
Every scene was optimized to communicate quickly, maintain brand consistency, and strengthen audience engagement across social media and broadcast channels.
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