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A premium visual storytelling project documenting the development and launch journey of Al Ghazal’s mobile application, developed by Viganium to support the brand’s digital transformation.
A premium visual storytelling project documenting the development and launch journey of Al Ghazal’s mobile application, developed by Viganium to support the brand’s digital transformation.
Launching a new booking app in the competitive Saudi car rental market requires more than a functional product — it needs a campaign that builds excitement, communicates ease of use, and drives adoption. Al Ghazal needed launch video assets that could serve both as teaser content for social media and as comprehensive walkthroughs for their website and app store listings. The challenge was balancing the established Al Ghazal brand identity with the modern, digital-native feel expected of a tech product launch.
“I produced two complementary assets: a 30-second cinematic teaser optimized for social media (Instagram, LinkedIn, YouTube) that builds anticipation through dynamic transitions and product reveals, and a 90-second explainer video that walks through the app's core booking features and service experience with clear motion graphics and UI demonstrations.”
Captured and documented the project’s development stages, delivery process, and launch moments
The visual presentation combined mobile app interfaces, coding elements, API and database references, and both Al Ghazal and Viganium identities to create a cohesive launch narrative suitable for portfolio and social media use.
A launch campaign developed for MAXLISS Professional during Ramadan 2025 to introduce the brand's newly released mobile application. The campaign was created for both television and social media, combining storytelling, humor, and relatable everyday situations to build strong brand awareness and encourage app adoption among Egyptian women.
A motion graphics project created for Housy to present the mobile app’s key features, showing how it connects furniture brands with customers through clear, engaging, and visually branded animated videos.