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MAKE IDEAS MATTER
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The app launched with a cohesive visual identity across all touchpoints. The promotional assets created a reusable visual system that continues to serve as the foundation for all Housy communications.
A motion graphics project created for Housy to present the mobile app’s key features, showing how it connects furniture brands with customers through clear, engaging, and visually branded animated videos.
The app launched with a cohesive visual identity across all touchpoints. The promotional assets created a reusable visual system that continues to serve as the foundation for all Housy communications.
The home decor app market is crowded with platforms that feel transactional and visually inconsistent. Housy needed an identity that felt warm, trustworthy, and instantly recognizable — starting from zero with no existing brand system, logo, or launch assets. The challenge was to build a complete brand and promotional ecosystem from scratch under a tight pre-launch timeline.
“I led the full creative pipeline — starting with brand strategy and visual identity development (logo, color science, typography system), then moving into motion pre-production (storyboards, style frames, animatic), and finally delivering a cinematic launch video and an explainer motion graphic.”
Each asset was designed to work as a standalone piece while reinforcing a unified brand language across web, app store, and social channels.
Created motion graphics videos presenting Housy’s app features, including furniture brand discovery, room-based browsing, style exploration, wishlist saving, product viewing, and the connection between brands and customers
The execution focused on clean animation, readable text, smooth transitions, and a visual style that supports the home decor and furniture market.
A premium visual storytelling project documenting the development and launch journey of Al Ghazal’s mobile application, developed by Viganium to support the brand’s digital transformation.
An EGC video series for Al Ghazal Rent A Car, featuring real branch employees presenting the company’s services in an authentic, trustworthy, and social-media-ready format.