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MAKE IDEAS MATTER
MAKE IDEAS MATTER
A motion graphics project created for Housy to present the mobile app’s key features, showing how it connects furniture brands with customers through clear, engaging, and visually branded animated videos.
A motion graphics project created for Housy to present the mobile app’s key features, showing how it connects furniture brands with customers through clear, engaging, and visually branded animated videos.
The home decor app market is crowded with platforms that feel transactional and visually inconsistent. Housy needed an identity that felt warm, trustworthy, and instantly recognizable — starting from zero with no existing brand system, logo, or launch assets. The challenge was to build a complete brand and promotional ecosystem from scratch under a tight pre-launch timeline.
“I led the full creative pipeline — starting with brand strategy and visual identity development (logo, color science, typography system), then moving into motion pre-production (storyboards, style frames, animatic), and finally delivering a cinematic launch video and an explainer motion graphic.”
Each asset was designed to work as a standalone piece while reinforcing a unified brand language across web, app store, and social channels.
Created motion graphics videos presenting Housy’s app features, including furniture brand discovery, room-based browsing, style exploration, wishlist saving, product viewing, and the connection between brands and customers
The execution focused on clean animation, readable text, smooth transitions, and a visual style that supports the home decor and furniture market.
A motion graphics campaign developed for King Khalid University to promote its diploma programs and professional courses, helping prospective students understand the available educational opportunities while increasing awareness, enrollments, and course registrations.
A motion graphics campaign created to introduce BE Training's professional courses and business services through engaging, easy-to-understand social media content designed to increase brand awareness, course enrollments, and customer inquiries.